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...combination of many notes. He suggests that we look at marketing success stories from different industries to find models for the way we tell and authenticate our stories ... All Marketers Tell Stories (Seth Godin) - Contensify ... .  All Marketers Are Liars By Seth Godin All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. 'All Marketers are Liars Tell Stories' is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, Godin attempts to re ... All Marketers… | Seth's Blog ... . 'All Marketers are Liars Tell Stories' is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, Godin attempts to reiterate the point that authenticity is the best marketing of all. In fact, he stresses that no marketer is a liar but a mere storyteller. But instead on stories they're told. Until marketers start to take responsibility for the stories we tell and the promises we make, consumers will get increasingly more skeptical and suspicious - and all marketers will lose. The only robust, predictable strategy is a simple one: Be authentic. 10 Inspirational Quotes from Seth Godin in "All marketers tell stories" It's such the most impressive book I've ever bought. The reason I choose this book is to get some relevant ideas for my undergraduate dissertation about content and creative marketing. "All Marketers Tell Stories" - Seth Godin. If Marketing is a wide ocean, then storytelling is those tides that make the wide ocean beautiful. Just like the deadly waves, storytelling can go wrong as well. Some marketers focus so hard on the facts of their offering that they forget to tell a story at all. This keeps going back to the story!!! And it makes so much sense. Build a good story and people will read it. Page 28-29. How marketing works. Their worldview and frames got there before you did. People only notice the new and then make a guess. A digital book report about the book All Marketers Tell Stories by Seth Godin. View the full book report on my blog at https://jessicaclairesmith.wordpress.com All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. Snappy Kraken's Tyler Meunier kicks off our new Book review SeriesFor more marketing strategy, resources, and tips for financial advisers, visit http://sna... Where Marketers tell Stories. The Power of Branding in Telefilms How Brands responded to BINOD Unilever to invest heavily in marketing Coca-Cola to put a pause on all social media advertising Paatal Lok - An Example of Fan-Led Marketing Mithila Palkar is the face of Joy Mineral Sunscreen Snap to open South East Asia office in Singapore...